Aya Tanaka

At Oaler, Aya leads client engagements from the first conversation through launch — often staying past handover to help teams internalise the system. The work is patient, opinionated, and quietly maintained; the kind of engagement where the eighteen-month follow-up matters as much as the launch week.

Before Oaler, a decade of practice across independent studios and cultural institutions across Europe and Asia. That range shows up in the work as a preference for restraint — a suspicion of anything that only reads well once.

Outside the studio, Aya teaches occasional workshops, contributes to a slow-writing correspondence with two friends, and looks after a small collection of books that will probably never be finished.