Journal · Field notes07 essays · updated monthly
Slow reading for
restless makers.
Essays, process notes, and the occasional stubborn opinion from the desks at Oaler. Written between projects, edited on Fridays.
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06 entries
Typography9 min read
Typography as atmosphere
A short essay on choosing typefaces not for what they say, but for the room they build around the words.
Matteo Ricci
Craft4 min read
Against the hero image
Why we design our marketing pages to begin with a sentence, not a photograph.
Aya Tanaka
Practice7 min read
The brief that writes itself
A workshop format we return to whenever a client says the project scope is 'unclear'.
Noah Alden
Practice5 min read
On slow decisions
The design choices worth sleeping on — and the ones that only get harder the longer you wait.
Elin Holm
Craft8 min read
The case for tiny teams
Seven people, one room. What we lose in scale, we spend on attention — and it shows in the drawings.
Matteo Ricci
Typography6 min read
Typography that listens
Choosing a typeface is easy. Setting it so it holds a whole system together, less so — three habits from the studio.
Aya Tanaka
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Field-notes dispatchOne letter, once a month.